Proven Fact’s and Option’s for Direct Mail, Digital Marketing, Display Ad, Cable, Broadcast TV, and BIll Board Marketing

National advertising and Marketing group offers the Highest Quality Mailing Lists available in the market place.  We target businesses and Consumers with the most accurate data available.

Our Partners databases are built from over 4,000 phone directories and over 350 new business sources, including new business filings, daily utility connections, county courthouses and public record notices.  They also gather consumer information from over 100 sources including: real estate records, tax assessments, voter registration files, utility connects, bill processors, behavioral data, and more.

By combining the creative and print solutions with industry-leading data, we make it easy to send professional mailings to the perfect audience at the lowest cost possible.

The key is targeting and personalization, which will make your mail efforts both more affordable and more effective.

Direct Mail Marketing

Direct Mail can be one of the most powerful ways to connect with customers, grow your business, and acquire new clients.  “Traditional offline marketing,” which includes direct mailers, was a $93.6 billion industry in 2012. Four-fifths (79 per cent) of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email straightaway.  Direct mail is the preferred channel for receiving marketing from local shops (51 per cent) and banks (48 per cent), while email is preferred for events and competitions (50 per cent each).  Direct mail has a better response rate than email — 25 percent vs. 23 percent — but direct mail costs about 100 times as much according to the Harvard Business Review.  According to a Ritter’s Communication study, 50 percent of people say they pay more attention to direct mail than any other media.  According to DMA’s 2012 Response Rate Report, response rates for direct mail to an existing customer average[d] 3.40%, compared with 0.12% for email, which is roughly a 30-fold difference.  A study cited in the Ballantine white paper uncovered promising trends in consumer behavior for direct mailers: 85% of consumers sort through and read selected mailpieces each day, 75% of consumers are examining mail more closely, 40% have tried a new business after receiving direct mail.  40% of consumers say that they have tried a new business after receiving direct mail, and 70% have renewed relationships with businesses that they had previously ceased using.  Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon. The typical [non-profit] organization receives more than three-quarters of its total gifts through direct mail and only 10% of its gifts online. The typical organization receives more than three-quarters of its total gifts through direct mail and only 10% of its gifts online.   The latest edition of the DMA Response Rate Report (2015), along with a comprehensive report published by Canada Post and True Impact Marketing, a leading neuroscience research firm, has proven that direct mail outperforms every digital marketing channel.

While, of course, digital marketing has its own set of benefits (ie: fast, easy, social sharing, etc), one thing is certain, digital ads are not as effective as physical direct mail in driving transactions.


E Mail and Banner Marketing

Email marketing yields an average 4,300% return on investment for businesses in the United States.  In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.  According to Winterberry Group, spending on direct mail in 2013 in the U.S. is expected to decline by 0.9% to $44.8 billion, while all direct and digital marketing is expected to rise by 5.9% to $137.2 billion.  49 percent of email marketers find that a mid-day (10:00 a.m. to 2:00 p.m.) email blast produces the highest ROI which is also compounded when delivered on Saturday and Sunday.  Click through rate (CTR) of emails is higher when using the recipients first name in the subject line over no use of the first name.  Contact frequencies dropped four per cent from 2012, as consumers received no more than two emails per month per brand on average, though conversion rates from email have risen above search by 60 per cent.  Traditional marketing tactics are not dead. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical.

  • 87% of consumers read and send emails weekly
  • 93% receive at least one promotional email per day
  • 83% check email at least once per day
  • 77% want to receive offers when engaging online
  • 70% say they always open email from their favorite companies

 

Cable and Broadcast TV Advertising and Marketing

Eighty-six percent (86%) of adults say that TV advertising has the most impact on their buying decisions.

News paper Display Ads:

According to a report from RIS News and business consultant Cognizant, “2011 Shopper Experience Study, Taking the Store to the Shopper,” the Internet is “the source most shoppers access for product information, but this is not true for all retail verticals.”  Newspaper ads remain the top choice for grocery shoppers (chosen by 40%) and relatively strong with those shopping for home goods (16%), as well as apparel shoppers (11%).

Radio Spots:

Radio’s top five Q1 2011 revenue categories based on [ad] spot spending are: * Communications/Cellular: $338M * Auto Dealers/Dealer Groups/Manufacturers: $333M * Television/Networks/Cable Providers: $295M * Restaurants: $262M * Financial Services : $212M

All in all, it would seem that, between direct mail marketing and email marketing,  the best marketing path is not to follow one or the other, but rather, to forge a path between the two. Each strategy accommodates for the other’s weaknesses; it would seem that direct mail and email are a marketing match made in heaven.

Billboard Advertising:

The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.  Based on CPM (Cost per Thousand) or CPP (Cost per Rating Point), outdoor media is one of the most cost-efficient forms of advertising.   Billboards also offer Repeated Exposure: Continuous message delivery – 24 hours / 7 days a week that can not be turned off or Thrown away.

 

A man who stops advertising to save money, is like a man who stops the clock to save time.” – Henry Ford during the Great Depression.

More than 48 percent of U.S. adults believe a lack of advertising by a retail store, bank or auto dealership indicates the business must be struggling.

Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business. When you advertise, you won’t just generate immediate sales, you’ll bolster consumer confidence in the future of your business. Consumer confidence builds market share. Market share leads to profit.

– See more at: http://bytheway.pmpblogs.com/research/%E2%80%9Ca-man-who-stops-advertising-to-save-money-is-like-a-man-who-stops-a-clock-to-save-time%E2%80%9D-%E2%80%93-henry-ford/#sthash.d0u5EeTm.dpuf

 

Call us 24/7 : 941 677 2580

 

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